When schools and colleges order scarves
- Spirit store and booster club sales: an easy, high-margin item next to the T-shirts and hoodies.
- Student sections: a themed scarf for the rivalry game, a blackout or a whiteout night.
- Homecoming and senior night: a dated scarf that seniors keep for years.
- Graduation: a class-of scarf worn with the cap and gown, or given as a senior gift.
- Orientation and welcome week: a scarf in school colors for every incoming freshman.
- Clubs and organizations: marching band, debate team, alumni association, residence halls.