Embroidery vs. knit: the difference
On a knit jacquard, the logo is knitted into the fabric: it is part of the scarf. Embroidery is stitched on top: the thread forms a glossy, raised logo with very sharp edges, even at small sizes. Many clients combine both, with the name knitted in and the logo embroidered.
The embroidered logo add-on costs $1.40 per scarf on top of the scarf price. Tick it in the last step of the online designer and the price updates live.